Identifying and prioritizing effective strategies on the development of green entrepreneurship in the field of urban waste management

Document Type : Original Article

Authors

1 Industrial Management Department, Faculty of Social Sciences, Imam Khomeini International University, Qazvin, Iran.

2 Entrepreneurship Development Department, Faculty of Entrepreneurial Management, Tehran University, Tehran, Iran.

Abstract

The development of green entrepreneurship as an emerging entrepreneurship revolution is an effective factor in reducing environmental pollution in doing green business affairs. The aim of the current research is to identify and prioritize effective strategies on the development of green entrepreneurship in the field of urban waste management. The research method is applied in terms of results, descriptive in terms of purpose, and quantitative-qualitative in terms of data. The strategy of the research method in the qualitative part is the foundational data theory and in the quantitative part, EDAS multi-criteria decision making. The statistical population of this research consists of the owners of urban waste management businesses, city managers and academic experts in this field, and the data were collected by purposeful sampling and semi-structured interviews. Two researcher-made questionnaires were used to collect information. The first questionnaire deals with the recognition of the strategies, and the related data was collected using the foundation data theory method and the Atlas.ti9 software, and the second questionnaire deals with the prioritization of the identified strategies using the EDAS multi-criteria decision making technique. Supportive, corrective, executive (functional), structural, educational and cultural strategies are among the main strategic categories of this research. The results show that education and culture building strategies are the most important strategies, therefore, it is recommended that different stakeholders, especially policy makers and planners, take steps on these strategies to better recognize and exploit green entrepreneurship opportunities so that they can quickly achieve their desired goals and results

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