Social Business Journal

Social Business Journal

Identifying and Prioritizing Effective Strategies on the Development of Green Entrepreneurship in the Field of Urban Waste Management

Document Type : Original Article

Authors
fatemeh amousa 1
Safar Fazli 1
zahra arasti 2
1 Department of Industrial Management, Faculty of Social Sciences, Imam Khomeini International University, Qazvin, Iran.
2 Department of Entrepreneurship Development, Faculty of Entrepreneurial Management, University of Tehran, Tehran, Iran.
10.22059/jsbu.2024.101240
Abstract
The development of green entrepreneurship as an emerging entrepreneurship revolution is an effective factor in reducing environmental pollution for using the minimum resources with highest efficiencyfor green business affairs. The aim of current research is to identify and prioritize effective strategies on the development of green entrepreneurship in the field of urban waste management. The research method is applied in terms of results, descriptive in terms of purpose, and quantitative-qualitative in terms of data. The strategy of the research method in the qualitative part is the foundational data theory and in the quantitative part, EDAS multi-criteria decision making appraoch. The statistical population of current research consists of the owners of urban waste management businesses, city managers and academic experts in this field, and the data were collected by purposeful sampling and semi-structured interviews. Two researcher-made questionnaires were used to collect information. The first questionnaire deals with the recognition of the strategies, and the related data was collected using the foundation data theory method and the Atlas.ti9 software, while the second questionnaire aims with the prioritization of the identified strategies using the EDAS multi-criteria decision-making technique. The supportive, corrective, executive (functional), structural, educational and cultural strategies are among the main strategic categories of the research. The results show that education and culture building strategies are the most important ones, therefore, it is recommended that different stakeholders, especially policy makers and planners, take steps on these strategies in order to better recognize and exploit green entrepreneurship opportunities so that they can quickly achieve their desired goals and results.
Keywords
Data Base Theory
EDAs Multi-Criteria Decision Making
Entrepreneurship Development
Green Entrepreneurship
Strategy
Waste Management
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Social Business Journal
Volume 1, Issue 1
Autumn 2024
Pages 1-20