Factors Affecting Entrepreneurial Intention for Sustainable Tourism Among Students and Graduates) Case Study: Iranian universities (

Abstract
As green tourism entrepreneurship involves the identification of entrepreneurial opportunities and sustainable development aligned with the environment, it is necessary to develop further green technology and green entrepreneurial thinking. Today Entrepreneurs have an essential role to play in bringing positive change and growth to the world’s economy. Entrepreneurship is a necessary aspect of economic growth because of its contribution to people’s welfare through employment opportunities. Likewise, institutions of higher learning offer compulsory entrepreneurship courses for students with the support of government policies to encourage students to wards entrepreneurship. Therefore, this study aimed to determine the factors influencing the students’ intentions to become green entrepreneurs. The study uses the extended theory of planned behavior model (TPB) and entrepreneurial education to develop a theoretical framework. The model has been examined on 200 tourism Department and tourism management Department students using structural equation modelling. The universities studied in this research are University of Tehran, University of Mazandaran, University of Gilan, Allameh Tabataba'i University, and Semnan University. The information required for model analysis was collected using an online questionnaire. The findings show that students do not have sufficient knowledge in the field of green entrepreneurship. Also, the results show that attitudes, subjective norms, perceived behavioral control, and entrepreneurial education have a direct effect on entrepreneurial intention.
Keywords: Tourism, Green Entrepreneurship, Attitude, Perceived Behavior Control, Intention, Iranian Universities.