کسب‌وکار اجتماعی

کسب‌وکار اجتماعی

بررسی تأثیر مسئولیت اجتماعی سازمانی بر استراتژی‌های روابط بین سازمانی؛ با توجه به نقش میانجی ساختار سازمانی (مورد مطالعه: دانشگاه علوم پزشکی جندی شاپور اهواز)

نوع مقاله : مقاله پژوهشی

نویسندگان
1 گروه مدیریت آموزشی، دانشگاه فرهنگیان، تهران، ایران.
2 گروه مدیریت، دانشکده مدیریت، دانشگاه فرهنگیان، اهواز، ایران.
چکیده
در عصر حاضر که سازمان‌ها با تحولات سریع محیطی، گسترش ارتباطات و ضرورت پاسخ‌گویی به انتظارات جامعه مواجه هستند، دانشگاه‌ها به‌عنوان نهادهای مولد دانش، نیازمند سازوکارهایی برای انطباق با این پویایی‌ها هستند. ارتقای قابلیت‌های سازمانی، ساختارهای منعطف و توسعه تعاملات بین‌سازمانی ازجمله مؤلفه‌های حیاتی برای اثربخشی و پایداری این نهادها محسوب می‌شود. در این میان، مسئولیت اجتماعی نیز به‌عنوان عامل نرم‌افزاری مؤثر در بهبود عملکرد، پاسخ‌گویی، اعتمادسازی و انسجام سازمانی مورد توجه قرار گرفته است.، بنابراین هدف اصلی پژوهش حاضر بررسی این پرسش است که آیا مسئولیت های اجتماعی سازمانی بر استراتژی های ارتباطات بین سازمانی با نقش میانجی ساختار سازمانی در دانشگاه علوم پزشکی جندی شاپور تأثیر دارد؟ این مطالعه از نظر هدف کاربردی و از نظر روش، توصیفی_پیمایشی از نوع علّی است. جامعه آماری شامل ۴۶۹ نفر از اعضای رسمی دانشگاه بوده که با استفاده از فرمول کوکران، ۲۱۱ نفر به‌صورت تصادفی ساده انتخاب شدند. داده‌ها با استفاده از پرسشنامه‌های استاندارد کیوپولد، رابینز و تو و همکاران گردآوری و با نرم‌افزارهای SPSS22 و LISREL8.8 تحلیل شد. نتایج نشان داد آموزش مسئولیت اجتماعی سازمانی به‌واسطه ساختار سازمانی تأثیر معناداری بر استراتژی‌های ارتباطات بین‌سازمانی دارد، اما این تأثیر به‌صورت مستقیم تأیید نشد،. همچنین، پیشنهاد می‌شود در مطالعات آینده نقش مسئولیت اجتماعی سازمانی به‌عنوان مؤلفه‌ای مکمل در مدل‌سازی ساختار و ارتباطات بین‌سازمانی بررسی شود.
کلیدواژه‌ها

عنوان مقاله English

Investigating the Impact of Corporate Social Responsibility on Interorganizational Relations Strategies; Considering the Mediating Role of Organizational Structure (Case study: Ahvaz Jundishapur University of Medical Sciences)

نویسندگان English

Safiollah Ramezankhani 1
Hassan Jorfi 2
1 Department of Educational Management, Farhangian University, Tehran, Iran.
2 Department of Management, Faculty of Management, Farhangian University, Ahvaz, Iran.
چکیده English

In today’s rapidly changing environment, with expanding communications and the need to meet societal expectations, universities as knowledge-generating institutions require mechanisms to adapt to these dynamics. Enhancing organizational capabilities, adopting flexible structures, and developing inter-organizational interactions are vital for their effectiveness and sustainability. In this context, organizational social responsibility serves as a key soft factor that improves performance, accountability, trust, and organizational cohesion. This study examines whether organizational social responsibility influences inter-organizational communication strategies through the mediating role of organizational structure at Jundishapur University of Medical Sciences. The research is applied in purpose and descriptive-survey with a causal approach in method. The statistical population included 469 official university members, with 211 randomly selected using Cochran’s formula. Data were collected via standard questionnaires and analyzed using SPSS22 and LISREL8.8 software. Results indicate that training in organizational social responsibility significantly affects inter-organizational communication strategies through organizational structure; however, the direct effect was not confirmed. It is suggested that future studies investigate the role of organizational social responsibility as a complementary component in modeling organizational structure and communication.

کلیدواژه‌ها English

Inter-Organizational Communication
Organizational Capability
Organizational Structure
Social Responsibility
University of Medical Sciences
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