Community-Based Agritourism (CBAT) and Rural Business Development (Case Study: Rural Areas of Tonekabon township)

Document Type : Original Article

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Department of Human Geography and planning, Faculty of Geography, University of Tehran, Tehran, Iran.

10.22059/jsbu.2025.394567.1029

Abstract

Abstract
In recent decades, agritourism has been recognized as a type of agricultural investment and mainly as a diversification strategy to increase the economic value of agricultural businesses, which can affect the livelihood of villagers and improve the local economy. Accordingly, the purpose of the present study is to investigate the relationship between community-based agritourism and rural business development. The study area is the rural areas of Tonekabon Township, which receives a large number of incoming tourists annually. Given the high capacities of agritourism such as rice fields, citrus and tea gardens, ornamental flower and plant cultivation, fish ponds, etc., it can be considered as one of the sites for creating agritourism. The research method is descriptive-analytical and the required information was collected using a questionnaire and analyzed through SPSS statistical software; also according to the type of research variables and indicators, different tests of mean, one-sample T and correlation were used. The findings indicate that the creation and development of community-based agritourism (CBAT) activities has a direct and meaningful relationship with the development of rural businesses. activities has a direct and meaningful relationship with the development of rural businesses.activities has a direct and meaningful relationship with the development of rural businesses.



Keywords: Agritourism, Local Community, Rural Business, Tonekabon Township

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