Exploring the Implications of Humanistic Management in Social Businesses

The present study was conducted to explore the consequences of humanistic management in social businesses. This study is applied in terms of purpose and descriptive and survey-type in terms of data collection method, and is classified as mixed research in terms of typology. The statistical population of the study consists of social business managers and university professors, who were selected as sample members based on purposive sampling and the principle of theoretical saturation. In the qualitative part, the data collection tool is a semi-structured interview, and the validity and reliability of the tools were confirmed using content structural validity (after initial analysis, the findings or interpretations of the interviews were shared with the participants themselves) and intra-coder and inter-coder reliability, respectively. The data collection tool in the quantitative part was a researcher-made questionnaire that was confirmed using content validity and test-retest reliability. In the qualitative part of this study, the data obtained from the interviews were analyzed using content analysis and Max-QDA software, and the consequences of humanistic management in social businesses were identified. In the quantitative part of the study, the factors and their causal relationships were prioritized using a fuzzy cognitive map. The results also indicate that, respectively, promoting the resilience of social businesses, creating a human-centered organizational culture, increasing environmental sustainability, improving the image and brand of social businesses, and increasing public trust were identified as the most important consequences of humanistic management in social businesses.