مطالعة جایگاه مفهوم مسئولیت اجتماعی در شرکت‌های نوپای رشدیافته در دو دهة اخیر در ایران

نوع مقاله : مقاله پژوهشی

نویسندگان

گروه جامعه‌شناسی، دانشکده علوم اجتماعی، دانشگاه تهران، تهران، ایران.

چکیده

این پژوهش با هدف بررسی جایگاه و کارکرد «مسئولیت اجتماعی شرکتی» در شرکت‌های نوپای رشدیافته طی دو دهه اخیر در ایران انجام شده است. بر اساس مدل پیاز پژوهش ساندرز، این پژوهش با رویکرد تفسیرگرایانه، کیفی و استقرایی و با راهبرد مطالعه چندموردی، بر روی ۱۱ استارتاپ رشدیافته ایرانی انجام شد. داده‌ها از طریق مصاحبه‌های عمیق نیمه‌ساختاریافته گردآوری و با روش تحلیل مضمون بررسی شد. یافته‌ها نشان می‌دهد که مسئولیت اجتماعی در این شرکت‌ها اغلب فاقد راهبردی ساختاریافته بوده، قائم به شخص و تحت تأثیر انگیزه‌ها و ارتباطات مدیران ارشد است. رویکرد غالب، بهره‌گیری از مسئولیت اجتماعی به‌عنوان ابزاری برای ویژندسازی، بازاریابی و بهبود روابط عمومی است، نه راهبردی پایدار برای پاسخ‌گویی به ذی‌نفعان. محدودیت‌های ساختاری و نهادی، ضعف سیاست‌گذاری ملی، تلقی سیاسی ـ امنیتی از برخی حوزه‌های اجتماعی، و ضعف جامعه مدنی و سازمان‌های مردم‌نهاد، دامنه کنشگری این شرکت‌ها را محدود کرده و فعالیت‌ها را، به‌طور عمده، به اقدامات خیریه‌ای محافظه‌کارانه تقلیل داده است. ویژگی‌های ذاتی شرکت‌های نوپا، مانند تحول، گستردگی ذی‌نفعان، انعطاف‌پذیری و وابستگی به بازخوردهای فضای مجازی، بر شکل‌گیری و اجرای مسئولیت اجتماعی اثرگذار است؛ با این حال، پیوند انداموار میان نوآوری، مدل کسب‌وکار و مسئولیت اجتماعی هنوز به‌طور کامل برقرار نشده است. این نتایج نشان می‌دهد که مسئولیت اجتماعی در زیست‌بوم نوپای ایران در مرحله‌ای ابتدایی و واکنشی قرار دارد و برای ارتقای آن، نیاز به سیاست‌گذاری حمایتی، تقویت جامعه مدنی، نهادینه‌سازی رویکرد چندبعدی (اقتصادی، قانونی، اخلاقی، بشردوستانه) و ادغام مسئولیت اجتماعی در استراتژی‌های کلان شرکت‌ها وجود دارد.

کلیدواژه‌ها


عنوان مقاله [English]

A Study of the Position of the Concept of Corporate Social Responsibility in Startup Companies Developed in the Last Two Decades in Iran

نویسندگان [English]

  • Farzaneh Yazdan
  • Nooh Monavvary
Department of Sociology, Faculty of Social Sciences, University of Tehran, Tehran, Iran.
چکیده [English]

This study examines the position and function of Corporate Social Responsibility in mature startup companies in Iran over the past two decades. Based on Saunders' research onion model, this study adopted an interpretivist, qualitative, and inductive approach with a multiple-case study strategy. Data were collected through in-depth semi-structured interviews with managers of 11 mature startups and analyzed using thematic analysis. The findings indicate that CSR in these companies is often devoid of a structured strategic framework, remains personalized, and is shaped by the motivations and networks of senior executives. The dominant orientation involves leveraging CSR as a tool for branding, marketing, and enhancing public relations rather than as a sustainable strategy for stakeholder accountability. Structural and institutional constraints, weak national policy frameworks, the political–security framing of certain social issues by the state, and the limited capacity of civil society and non-governmental organizations have collectively restricted corporate engagement, reducing CSR activities largely to low-risk charitable endeavors. Inherent characteristics of startups—such as rapid change, a broad stakeholder base, organizational flexibility, and reliance on social media feedback—affect the formation and implementation of CSR initiatives; however, an organic linkage between innovation, business models, and CSR has yet to be fully established. These findings suggest that CSR within Iran's startup ecosystem remains in an early, reactive stage. Advancing its role requires supportive policy interventions, strengthening civil society, the institutionalization of a multidimensional approach (economic, legal, ethical, philanthropic), and integration of CSR into core strategic planning.

کلیدواژه‌ها [English]

  • Charity
  • Civil Society
  • Stakeholder Theory
  • Startups
  • Technology Ecosystem
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